"This is the first alphabet I ever designed. For some inexplicable reason I called it Babyfat. Because I’m not a type designer, most of my alphabets are actually novelties or graphic ideas expressed typographically. Here the idea was to take a gothic letter and view it simultaneously from two sides. It started out as a rather esoteric letterform; it ended up being used in supermarkets for "Sale" signs."
-Milton Glaser on designing his typeface “Babyfat” (1964).